General Manager · cover letter
[Date]
Dear [Hiring Manager],
Over three years running a 24 million dollar business unit, I grew annual revenue from 18 million to 24 million while lifting operating margin from 9 percent to 16 percent. I would be glad to bring that combination of growth and discipline to [Company].
As General Manager, I held full P&L ownership across sales, operations, and customer service, leading a team of 85 through two managers and six supervisors. I rebuilt the annual budget from the ground up, redirected spend toward the three product lines driving 70 percent of contribution, and exited a category that had quietly drained margin for years.
Growth did not come at the expense of customers. By reworking our service recovery process and staffing model, I raised our customer satisfaction score from 81 to 92 and cut response time nearly in half. Happier customers renewed at higher rates, which lifted retention revenue and steadied the forecast.
I lead by setting a clear scoreboard, giving managers room to run their areas, and stepping in fast when a number drifts. That balance of accountability and trust is how I turned a flat unit into a growth engine, and it is how I would approach [Company].
A flat unit is the constraint most GM postings are quietly describing, and the run from 18 to 24 million in revenue with margin climbing from 9 to 16 percent is what turning one around actually looked like inside a single P&L. I would want to know what has already been tried here before I say what I would do differently.
Warm regards,
[Your Name]
[Phone]
[Email]