Graphic Designer · cover letter
[Date]
Dear [Hiring Manager],
The last brand refresh I led lifted landing-page conversion from 2.1 percent to 3.6 percent in one quarter, a 71 percent gain that came from a single decision: rebuilding the visual hierarchy around one clear typographic system. I would like to bring that same discipline to [Company].
For the past four years I have designed across print and digital, from packaging and trade-show booths to email templates and social campaigns. I work daily in Photoshop, Illustrator, and InDesign, and I treat brand identity as a system rather than a logo: type scale, color tokens, grid, and spacing that hold together whether a piece runs on a billboard or a phone. On a recent product launch, that consistency cut design revision rounds nearly in half because stakeholders could see the rules behind every choice.
What draws me to [Company] is how much your visual voice already does in a crowded category. I am the kind of designer who asks what a layout is supposed to make someone feel and do, then builds toward that with restraint. My portfolio walks through the brand identity, the typography decisions, and the engagement numbers each piece produced, so you can judge the thinking and not only the surface.
The 71 percent conversion gain traces back to one decision, cutting the homepage to a single typographic system, and my portfolio walks through the versions I rejected to get there. I would like to show you that process next to the numbers it produced.
Sincerely,
[Your Name]
[Phone] | [Email]