Copywriter · cover letter
Dear [Hiring Manager],
The landing page I rewrote for our flagship product lifted conversion from 2.1 to 3.4 percent, which at our traffic added roughly 18,000 dollars in monthly revenue from the same spend. I would like to bring that same blend of craft and conversion thinking to the Copywriter role at [Company].
I write across the funnel: landing pages, email sequences, ads, and long-form content, and I shift voice cleanly between a playful consumer brand and a precise B2B one. I start from the customer and the data, not a clever line, so the email series I wrote for our onboarding flow cut early churn by 12 percent by actually answering the questions new users were asking. I take feedback without ego, I hit deadlines, and I can defend a word choice with a reason rather than a vibe. My portfolio shows the work and, where I can share it, the numbers behind it.
What I bring beyond writing is judgment about what the piece is for. I do not pad to fill a brief, I cut until every line earns its place, and I write for the person reading, not to impress other writers. I am comfortable with SEO basics, a content calendar, and collaborating with design and product so the copy fits the whole experience.
What draws me to [Company] is that your brand has a real voice worth protecting and sharpening. I would welcome the chance to talk through your content goals and share relevant samples. Thank you for your time and consideration.
Sincerely,
[Your Name]
[Phone] | [Email]