Marketing Manager · cover letter
[Date]
Dear [Hiring Manager],
When I joined Brightline as a marketing manager, our demand gen engine was generating leads but almost none of them closed. Over 14 months I rebuilt the funnel around the channels that actually converted, and the result was $2.3M in qualified pipeline and a 31 percent lift in marketing-sourced revenue. That is the kind of work I want to bring to [Company].
My approach starts with the numbers. I owned a $480K annual budget and reallocated roughly 40 percent of it away from underperforming paid search into lifecycle email and content, which cut our blended cost per lead by 28 percent in two quarters. I built the reporting in HubSpot and Looker myself, so I could defend every dollar in front of the CFO rather than guess.
What I enjoy most is the cross-functional part of the job. I ran weekly syncs with sales to define what a qualified lead actually meant, partnered with product on three launches, and managed two specialists and a freelance pool. Campaigns work when marketing and sales agree on the same scoreboard, and I am good at building that agreement.
I looked closely at how [Company] is growing, and the mix of brand and performance marketing you need is exactly where I do my best work. I can walk through the campaign playbook and where I would focus first.
The $2.3M in pipeline at Brightline came from rebuilding which channels got budget, and I would like to walk through that reallocation call with you. I would bring the same discipline to deciding where your next marketing dollar goes.
Warm regards,
[Your Name]
[Phone] | [Email]